Jasper
Product information, use cases, and access for Jasper.
Pricing information
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What is Jasper?
Jasper is an AI writing product for content creation and marketing work. Users can provide a topic, keywords, and supporting details, then generate a draft that can be reviewed and refined. The product is described for formats such as blog articles, social posts, advertising copy, press releases, and landing-page content, making it relevant to both individual writers and marketing teams.
Its workflow combines project-oriented writing with tools for planning and repeatable production. Canvas supports planning, creation, and collaboration, while Studio is designed for building customized workflows around marketing tasks. Jasper also provides controls for brand voice, tone, and audience context, helping teams coordinate content across different channels while keeping editorial decisions in human hands.
Key features of Jasper
Content Drafting Across Formats
Jasper generates drafts from a topic, keywords, and additional details for formats including blogs, social posts, advertisements, press releases, and landing pages. This is useful when a writer or marketing team needs a structured starting point for several kinds of campaign content.
Canvas Planning and Collaboration
Canvas brings planning, creation, and collaboration into a shared content workspace. It is suited to teams that need to shape an editorial direction, organize material, and develop content through multiple review and refinement stages.
Studio Workflow Building
Studio is intended for building customized workflows around marketing tasks. Teams can use it to organize recurring content work and agent-based processes into a more consistent production flow, rather than treating every draft as an isolated request.
Brand and Content Guidance
Brand voice, tone, and audience context help guide how generated content is expressed across projects. The product description also identifies originality checking and an SEO Surfer integration for keyword and search-oriented optimization, which can support teams balancing brand consistency with discoverability.