万相营造
Product information, use cases, and access for 万相营造.
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What is 万相营造?
Wanxiang Yingzao is a multimodal AI creative-generation platform from Alibaba, positioned for advertising, content operations, and visual design work. It uses existing product materials and marketing needs as inputs for creating product imagery, copy, and video content, making it relevant to e-commerce merchants, brand operators, and design teams that need to prepare promotional assets.
Users choose a creative direction around a product or campaign goal, then provide source images, scene requirements, or an operational idea for the platform to turn into visual and written materials. Its product forms include product images, apparel model images, virtual try-on and flat-lay visuals, home-scene images, image-and-text concepts, marketing copy, scripts, and video, alongside everyday image tools such as canvas expansion, cutout, and high-resolution processing.
Key features of 万相营造
Product and scene image generation
The platform can use existing product materials and creative requirements to produce product images in different backgrounds or presentation scenes, supporting e-commerce displays, advertising concepts, and operational content.
Apparel visuals and virtual try-on
Wanxiang Yingzao supports apparel model images, flat-lay views, and virtual try-on visuals. Users can present clothing through different model attributes and scenes for fashion display and new-product content preparation.
Image, copy, and video creation
The platform can develop image-and-text concepts, marketing copy, and scripts around product selling points. It also offers image-to-video and narrated-video forms for product introductions and promotional content.
Image editing toolkit
Beyond content generation, the platform provides canvas expansion, cutout and background replacement, and image enhancement tools. These functions help users refine existing creative images and handle common basic tasks in design work.