Lumina
Product information, use cases, and access for Lumina.
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What is Lumina?
Lumina is ByteDance’s AI creativity platform for images, videos, AI applications, and canvas-based creation. Users can generate visual content from text prompts, images, or storyboards while exploring templates and creative tools in one workspace.
The platform connects inspiration discovery with visual production for creators and teams that need to develop ideas quickly. It is suited to advertising and marketing work, brand and ecommerce content, short-form video production, and design-led iteration. Its canvas environment also helps users arrange scripts, storyboards, and shot concepts into a more repeatable creative workflow.
Key features of Lumina
Image creation and editing
Lumina can create images from text prompts and reference images, with dedicated tools for different visual-creation needs. Users can explore composition, style, and source-material directions before continuing with a selected result.
Video generation and shot design
The platform turns prompts, images, or storyboards into videos and provides canvas tools for short films, dramas, and advertising work. Storyboard Grid organizes multi-frame scenes, Shot Designer develops cinematic camera angles, and Keyframe Camera helps plan camera movement.
AI apps and templates
Lumina brings image, video, audio, chat, avatar, and other creative entry points together in its AI Apps area, alongside ready-to-use scenario-based tools. Users can choose an application or template based on the content they are making instead of starting every project from a blank canvas.
Canvas-based workflows
AI Canvas provides a visual workspace for scripts, storyboards, camera direction, and multi-model creation steps, keeping different stages of visual work in one flow. It is useful for individuals and teams that need to revise ideas repeatedly, connect image and video production, or manage more involved visual projects.