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Luma AI

Product information, use cases, and access for Luma AI.

AI designBrand & graphic designPrototyping3D & spatial designPaid
Official website

Plans and pricing

Official pricing verified
Access
Paid
Paid plans from
$30/mo
Billing
Subscription + credits

$30 /month

$30/mo

$300 billed yearly

$300

$90 /month

$90/mo

$900 billed yearly

$900

Official pricing

Official sources

VerifiedSeptember 6, 2026

DevPrice organizes public information and does not sell Luma AI subscriptions. Prices and availability are determined by Luma AI.

What is Luma AI?

Luma AI is a creative AI platform focused in its official description on video generation, image creation, and creative agents that handle end-to-end work. It is intended for creators, brands, and agencies moving from an idea toward visual content.

The platform combines generative models with agents that can handle connected creative steps in one workflow. It is a better fit for visual production and exploration than for general office assistance or text-only question answering.

Key features of Luma AI

  • Video generation

    Luma AI provides video generation capabilities for exploring moving visual content and video concepts from an initial creative direction.

  • Image creation

    The platform supports image creation, helping users turn visual ideas into image material and develop the broader creative concept.

  • Creative agents

    Creative agents handle connected creative work for users who need to link several visual production steps into a broader process.

  • End-to-end creative workflows

    The product combines models and agents for workflows that move from a creative input toward a visual result rather than producing only one isolated asset.