Recraft is an AI image platform for design production, with workflows for photorealistic images, illustration, vector graphics, mockups, and reusable visual styles. Designers can generate raster or vector material from written prompts and continue working on it through editing, upscaling, background removal, or selective erasing. The studio also combines vectorization, photo editing, and mockup creation instead of ending the workflow at a single generated image.
The product is designed for designers, creative professionals, sellers, and teams working on logos, icons, advertisements, characters, or stock-style assets. Creating a custom style requires supplying reference images, which Recraft turns into a reusable and editable style for a related asset series. Its documented scope centers on images, vectors, and mockups, and generated material still requires a designer to check brand alignment, typography, and fitness for the final medium.